MENA's music & talent agency — get introduced to any artist in 48 hours. Brief us today, and you'll know who's interested, who's available, and rough budgets before the week is out.
* Side A — 2026 ———— now playing
02 / Sound Check
The story behind the studio — short version: MENA storytelling is loud, but music sits at the edge of most agencies' offering, not the centre. That's the gap we exist to fill.
$650m
MENA influencer ad spend in 2025 — projected to be 50% of all digital media spend within 5 years.
1 in 3
people expect brands to have a sonic identity. You can already hear Netflix, McDonald's & Intel just reading this.
48 hrs
Our promise: brief us today, and in 48 hours you'll know who's interested, who's available, and rough budgets.
Agencies offer talent and branded content services — but rarely with a music speciality. A-listers are hard to reach. Underground talent is hard to find. Storytelling gets the spotlight; the soundtrack gets outsourced. We do it the other way around.
Outsourcing centric
Most agencies outsource the music in every brief. We bring it in-house.
Talent monopoly
A-listers are hard to reach; underground talent is hard to find. We sit in the middle.
Music is an afterthought
Music sits at the edge of most agencies' offering, not the centre — leaving the category wide open.
Our team have worked on music branded content projects with the following brands
03 / The Setlist
Three tracks, one studio. Own your sound, license a hit, or book the artist — we cover the full range.
Custom songs & music videos, brand campaigns, artist-led storytelling — owned by your brand, made with the region's musicians.
Need music for your next TVC? We'll source and clear any Arabic song in MENA. Or place your brand inside upcoming music videos — we publish a calendar of tier-A releases you can integrate into.
Don't need original content? Music talent are influencers — book them for campaigns, events and appearances.
* Bonus track — distribution & promotion consultancy on every release.
04 / A New Product from Studio 48
Artist × Product. Culture × Commerce.
A new revenue model where artists co-own the products they're attached to — and both sides win. Big artists × big brands, unlocked for MENA.
$1B+
Estimated revenue from a single Travis Scott × Jordan collab series.
3×
More likely fans buy brands tied to their favourite artist.
400%
Higher engagement vs. traditional advertising.
Sources: Nielsen Fan Engagement Study · SneakerFreaker / Forbes · Business Insider
Global proof points
Latin music's biggest sneaker collab.
Sold out
in under 3 minutes per drop
5–10×
resale value above retail
40M+
global social reach per release
Footwear as collectible art. Musician credibility as commercial gold.
$175
retail price
$2K+
resale value
50+
collab drops, enduring premiums
Everyday furniture reframed as collector objects.
$3,000+
resale of the KEEP OFF rug
30×
above retail at secondary market
Global
press & cultural moment
dROp 48 use cases
Artist-designed limited capsule collections & co-branded apparel carrying the talent's creative DNA.
Custom footwear, activewear & equipment where athletic performance meets cultural credibility.
Limited edition home collections — artist-curated pieces that turn living spaces into statements.
Artist-branded residential projects & interior concepts for MENA's luxury real estate market.
Big artists × big brands. Unlocked for MENA.
Ready to make the next cultural moment?
05 / B-Sides
We're a new studio with deep tape in the archives. Full case studies are mixing now — here's what's on the cutting room floor.
Talent integration · Zena Emad ↗
Studio 48's first project — hit Saudi talent × snack icon. Watch on Instagram.
Your track here → Get on the setlist
Awaiting brief · Studio waiting to press record.
* Press credits, drop dates & full case studies coming soon. Want a private listen? Slide into the inbox.
06 / Let's Groove
So… are you ready to make your brand groove? Send us the brief. We'll start the clock — in 48 hours you'll know who's interested, who's available, and rough budgets.